The History and Use of "Spoiler Alert"
In her July 14 article about the premiere of the fourth season of "Mad Men," Alessandra Stanley neglected to include a phrase that precedes potentially revealing facts in film and TV reviews: "spoiler alert." Fans read ahead and the damage was done. A certain string of words made moot a device key to the operation of the "Mad Men" universe-the ignorance on the part of the audience of how much time has lapsed between the previous season and the current one-and she did not give readers the choice of whether or not they wanted to know before the episode aired. The information was placed casually in the middle [...]

