If someone had tapped you on the shoulder in 1994 and said, "I am from the future. Twenty years from now the president will be black, David Spade will still be on TV and Courtney Love will be selling electronic cigarettes," you would have assumed they meant "in person, on the street," with that last one, right?
This is the New Republic's ad strategy from 1940. I wonder which Supreme Court justices were readers! I hope it was that dreamy and probably gay Frank Murphy, then just-confirmed!
Adjusted for inflation, by the way, $5 a year is $82.92 in 2013 money. Not terrible news: then it really was a weekly, and now it's 20 issues a year, for a subscription price of $34.97.
40 East 49th Street is 425 Madison Avenue, built in 1927. It has a lot of doctors and dentists, and it's where I get my eye exams. Also there's a Starbucks, go figure.
On the night after the Heaven's Gate UFO cultists were discovered dead by mass suicide in a San Diego suburban McMansion, I was standing in a dark patch of the Presidio, watching the Hale-Bopp comet and its forked tail over the Marin Headlands. Someone passed around binoculars, somebody else passed a little pipe around, and after a half hour everyone was cold and bored and we drifted back to the battleship-gray Victorian on Haight Street that I shared with a rotating group of five or six pals.
My bedroom was just a large closet on the upper floor, with enough room for a narrow mattress and a chest [...]
That is a pretty remarkable thing: From propaganda vehicle Act of Valor to propaganda vehicle Argo, Mercedes product placement dominated the 34 number-one box office flicks of last year, appearing in ten of them. (The big winner last year was Apple, with appearances in 42% of #1 films.) Don't you want to drive a Mercedes now. And drink human blood. What will become of our children. When we are all pressed into service of the brands and industrial entertainment war complex. They will fight each other in the streets and then get into their Mercedes car-robots and zoom away to their abandoned buildings. So sad.
"For the full year of 2012, digital advertising revenues increased 0.2 percent to $214.8 million from $214.5 million in 2011. Excluding the additional week [in 2012], estimated digital advertising revenues decreased 1.7 percent in the fourth quarter and 1.9 percent for the full year of 2012." —The New York Times Company released its 2012 results this morning, if you like that kind of thing. Lots of fun stuff, like the $4.5 million cost for a "retirement and consulting agreement" for departed CEO Janet Robinson. How do you like your buyouts now, staffers?
Here is a disgusting fact you probably don't think enough about, unless you're Michael Bloomberg resting between other public tragedies such as climate change and the slaughter of children: The primary source of calories for Americans is "caloric beverages." Meaning, on top of all the repulsive processed food and industrial fat-meat Americans eat around the clock, corn-syrup drinks provide the largest percentage of calories per American.
Coca-Cola, which adds corn syrup to water at factories around the world, is finally spending your money to buy commercials on the cable-news channels to tell you about this problem.
"Today, we'd like people to come together on something that concerns all [...]
Before the entire economy of Earth collapsed, online reporters who covered the exciting world of "blogs with banner ads" enjoyed speculating on the value of various websites run by a couple of clever weirdos here and there. Was Gawker Media worth more than General Electric? Had PerezHilton.com eclipsed Disney in valuation? Etc. Well, the economy must finally be "great again," because there's a new Business Insider post claiming Matt Drudge's web page is worth "$150 million to $375 million."
My office was the living room closet in a huge one-bedroom in a 1920s East Hollywood apartment court, across the street from the big blue Scientology headquarters in the old Cedars of Lebanon Hospital. There were built-in bookshelves and just enough space for a chair and a laptop and an ashtray. The neighbor lady's rescued pit bulls romped outside in the overgrown garden, and that electric L.A. sunlight came filtered through the grimy old French windows to the hardwood floors. It was a very pleasant place to work, my friends lived within walking distance in other cheap apartments in Los Feliz, and I had a bad case of being in [...]
"New Yorkers are just so busy. We’re embedding that seed of 'Hey, maybe I’ve never considered Scottsdale before.'"
"Employment of full-time professional editorial staff peaked at 56,900 in 1989. By the end of 2011, the last year for which data are available, employment had fallen by 24%, according to the American Society of News Editors. When figures for 2012 are compiled, newsroom workforce will likely be below 40,000." —Of the many bits in this survey of the current American news business—the cable news audience is stalled forever at 1.9 million people! TIME's newsstand sales dropped 27% in a year!—the 24% drop in newspaper editorial employees is the most instructive for those of you young people thinking about a major. (Journalism is always a terrible major.)
Patch.com was launched in 2007 when Tim Armstrong, the man who turned Google into an advertising company, noticed his very wealthy Connecticut bedroom community lacked a local paper with an events calendar. When Armstrong became head of AOL in 2009 with the mission of transforming the company from a fading dial-up service to a media brand, he sold Patch to his new employers. There are 850 Patch sites, supposedly hyperlocal news operations run by modestly paid newspaper journalists and supposedly supported by neighborhood advertising.
Because the Internet is mostly a garbage factory and AOL produces a great deal of Internet content, it stands to reason that much of AOL's content [...]
In the nights before the promised Mayan Apocalypse, mysterious configurations of bright lights hovered over Brooklyn and San Francisco's Mission District. The first commenter here made the reasonable assumption that it was all some kind of viral marketing aimed at overpaid young urbanites.
But the product of such clever, vague and expensive advertising has yet to appear. And the silent, terrifying craft are now being seen over far less desirable urban areas including Detroit, Indianapolis and the Gulf Coast of Florida. What could it mean? Is Detroit poised for a comeback? And why are they also appearing in Poughkeepsie?
"When it comes to winning modern wars, a robust marketing campaign is as important as a military campaign. But while Israel has long been aware of this, the Palestinians have never been quite so PR-savvy."
0:05 Man who looks like Seth Meyers and mimics facial expressions of Ed Helms gets dumped at restaurant by needlessly cruel woman. 0:08 He goes home to dark apartment to cry and masturbate to internet porn on Macbook Air. 0:10 Ends up on Citi Private Pass page and decides to pay for sex.
From time to time, The Awl offers its space to everyday citizens with something to say.
Another day, another battle between some country with publishing laws and America's top advertising company, Google. Now it's Portugal complaining about Google being an Internet business—the same Portugal that is usually in the news for causing the latest worldwide financial panic. Whenever I see stocks are plunging these days, I pretty much know without checking CNBC that Portugal is up to no good again. The other day my boss made a joke and said, "What is this Cyprus place, anyway? Some breakaway autonomous zone of Portugal?" And he might be right, who even [...]
"Blacks and whites, on many measures, see the world in quite different ways. And this has direct implications on how we advertise."
A spot about a father suffering from Alzheimer's is the most popular of a new series of ads that has young people on China's social networks talking—or better put, it has them talking about crying. "Every time I see it I cry," writes one Weibo user. Hers is a typical reaction. Filial piety might seem a laughable topic for a public-service campaign in the west, but in China, it's the basis for a campaign aimed to guilt kids into thinking about the elderly. Making China's youth cry is not enough, though; China needs the new generation to act on that guilt, to buy into the Confucian ideal [...]
In a dramatic move under new tiny millionaire owner Chris Hughes, The New Republic has redesigned its website to take a strong stand against em dashes. Simply everyone is talking about it: sometimes presented as two adjacent hyphens, sometimes replaced by a misused en dash, but always using a type treatment that shortens both em and en dashes, perhaps related to the use of double-justified text, this typography is both innovative and disruptive. As is its daringly large linespacing. Also they eliminated advertising.
Beloved national counterculture tabloid Arthur was a victim of the Great Recession when it published its last issue four years ago, but it has been reborn as a reader-supported broadsheet that will be out in time for holiday stocking stuffers. Jay Babcock is back as editor, Portland's Floating World Comics is the publisher, and Arthur regulars will be back on the masthead, including Thurston Moore and Dave Reeves ("Defend Brooklyn!"). Pre-order it for just $5, and help America's cultural recovery.