Posts tagged as Advertising
The Google Goblins Give Firefox a Reprieve--But What About the Open Web?
Data from StatCounter. READ MORE
Online Advertising Is Totally Awesome
We tend to be dismissive about certain "studies" in these parts, particularly when they are sponsored by industries which tend to benefit from their findings. But our cynicism should not be read as a blanket castigation of all research. Some studies are indeed valid and remarkably worthy of note, particularly ones which show that "online advertisements are as just as effective as TV commercials and much more likely to encourage a purchase than print ads." In fact, I can think of few scientifically-proven discoveries with which I agree than "online advertisements are as just as effective as TV commercials and much more likely to encourage a purchase than print ads." Anyway, now you know. Online advertisements: just as effective as TV commercials and much more likely to encourage a purchase than print ads. Related: Awl publisher John Shankman can be reached right here.
The Culture Copywriters
Awl pal Maria Bustillos meets the men who write the taglines for TV and movie posters.
Consumer Secrets Of The Unloved
"According to a new study published in the latest issue of the Journal of Consumer Research, it would appear that lonely people tend to shop differently than their peers who are in stable relationships, or married. The research is part of a larger investigation on social networks. The paper also revealed that more people report feeling alone and socially isolated today than they did decades ago. Researchers did not expect to find this result, since people are now interconnected online to a degree never-before though possible. Still, the research showed that as many as 1 in 4 people living in the United States report feeling lonely, and having no one to discuss important matters with. Apparently, this feeling is also influencing these individuals' shopping patterns.... The new findings could be of great use for advertisers. Companies will from now on be able to conduct specific campaigns targeted at this previously-untapped segment of the general population." READ MORE
Talking Bus Stop Ad Annoys
"On the way home yesterday I noticed a bus stop shelter on Leeson St. has recently had installed a video with speakers into its poster board. Captives waiting for a bus must stand next to a short video explaining how to make something with a particular brand of cream cheese." READ MORE
Finally, A Vodka For Grasping Strivers With College Degrees
“No drink right now was providing bonding or solidarity for today’s new generation of upscale, white-collar professionals, college graduates who are superambitious and want to climb up the corporate ladder very quickly.” READ MORE
Company Comes Up With Terrific Publicity Gimmick
"Nestle, one of the world's biggest makers of pet food, said on Friday it had launched the first television commercial designed especially for dogs, using a high-frequency tone to grab their attention."
Bears Uncuddly
"Are bears really soft? Not compared to other mammals. Brown bears like Charmin's Leonard do possess a thick pelt and an ample (though seasonal) layer of subcutaneous fat. Still, the softness of an animal is generally thought to depend upon the density and composition of its fur—and according to these metrics, bears are middling at best.... Mammals tend to have two kinds of body hair: long, coarse guard hairs and short, downy wool hairs. The fur of a brown bear or polar bear is about two-thirds the latter." READ MORE
Bourbon Ad Perplexes
"You can’t blame Kentucky distillery Maker’s Mark for wanting to pile on the superlatives in an ad for Maker’s 46, the company’s first new bourbon in more than half a century. 'Bigger, 'bolder,' 'spicier'—sure. But 'Maker’s-er'? Er … what’s up with that?" READ MORE
Pharrell Starts Pure, Ends Up With Something Much Worse, For Smirnoff Vodka
The new commercial for Smirnoff Vodka wherein Pharrell Williams explains how he makes music would be better if the beat he came up with sounded less like the worst rap song ever recorded. Maybe he's saving the good stuff for a different commercial?
