If I worked at New York magazine, I'd spend the day cross-referencing people hair-rending on Twitter about the magazine going biweekly with the subscriber list. Just saying.
Looking at the MPA data for New York magazine gives one small side of the story. Sampling Q1 and Q3 data since 2006, actual reported print revenue doesn't change that radically, at least since the Great Downturn or whatever we're calling it.
But total ad pages per quarter does change.
What's interesting is that the magazine, like, you know, lots of magazines, makes lots of money. According to the Times, going biweekly "will yield about $3.5 million in savings." [...]
Back in the simpler days of Q3 of 2013, I attended Beautiful Minds, a competitive recruiting event at Bartle Bogle Hegarty, an English advertising agency with offices in Manhattan. "Mad Men" is generally indulgent fun, and I was eager to see how the ad business had changed, or if I was really lucky, not changed at all, over the years.
The competition, oddly, was a memorial tribute to Griffin Farley, a planner and strategist at the agency who died in February 2013. Happily, the dates coincided nearly perfectly with my vacation time, so Europe could wait, and I booked from Los Angeles to New York City instead. It [...]
"Page Morton Black, the cabaret singer whose sprightly rendition of [the Chock Full o’Nuts jingle] in radio and television ads was indelibly engraved on New Yorkers’ brains at midcentury, died on Sunday at her home in the Premium Point enclave of New Rochelle, N.Y. She was 97." —I am NOT from midcentury, although some days it feels as if I am, and I can assure you that even those of us who grew up in this area as late as the nineteen hundred and eighties still have this song stamped indelibly on their brains. I imagine 30 years from now people will be feeling a twinge of nostalgia [...]
"The information economy that we are currently building doesn't really embrace capitalism, but rather a new form of feudalism," writes Jaron Lanier, in Who Owns the Future? That book is published today, and you can order it from all the usual places. (Indiebound; Amazon; McNally Jackson; Barnes & Noble; Powell's. See what I did there?)
Jaron Lanier is the author of You Are Not a Gadget, and is a "scholar-at-large" at Microsoft Research. LOL he's also working on an alternative to the space elevator.
But right now, he's looking at how things have come to work on the web. "The primary business of [...]
The NRA has responded to the Mike Bloomberg-backed Mayors Against Illegal Guns by casting doubts on whether or not the "curious" man in the group's latest pro-background checks ad is who he says he is—or AN ACTOR. Despite MAIG's insistence that he's a real West Virginia gun owner, one blog has offered $500 for anyone who can prove he is (or isn't).
One of the NRA's key questions is how a real gun owner would have such terrible "trigger discipline," meaning, placing a finger on the trigger at any time before the exact second a shot is to be taken. "The NRA recommends Mayor Bloomberg use some [...]
If someone had tapped you on the shoulder in 1994 and said, "I am from the future. Twenty years from now the president will be black, David Spade will still be on TV and Courtney Love will be selling electronic cigarettes," you would have assumed they meant "in person, on the street," with that last one, right?
This is the New Republic's ad strategy from 1940. I wonder which Supreme Court justices were readers! I hope it was that dreamy and probably gay Frank Murphy, then just-confirmed!
Adjusted for inflation, by the way, $5 a year is $82.92 in 2013 money. Not terrible news: then it really was a weekly, and now it's 20 issues a year, for a subscription price of $34.97.
40 East 49th Street is 425 Madison Avenue, built in 1927. It has a lot of doctors and dentists, and it's where I get my eye exams. Also there's a Starbucks, go figure.