Posts Tagged: Advertising
3

The Ads We Deserve

Facebook has made a great many terrible promises to a great many terrible people about all of the terrible ways that those terrible people—and Facebook!—can make a lot of money using the incredibly personal data extracted from users to sell them terrible products. Not all of those promises have panned out. But one can get an approximate sense of how genuinely anxious one should be, as a Facebook user, by how genuinely excited the terrible people become at the prospect of one of these promises. (It's a roughly inverse relationship: The more excited they are, the more unnerved one can choose to feel. It's like when somebody guffaws [...]

4

Brand Citizens United

That my shampoo, lunch, toilet paper and vitamins may have been discussed in a single company's annual meeting is something I both take for granted and otherwise bury as deeply as possible. It's bizarre and uncomfortable: Conglomerate brand ownership makes for good trivia and bad thoughts.

The consumer conglomerates themselves don't usually hide, exactly. General Mills isn't worried that people will be shocked to discover that Hamburger Helper and Lucky Charms share a parent company. But Clorox doesn't go out of its way to remind shoppers that Liquid-Plumr, Burt's Bees and KC Masterpiece trade under the same ticker symbol. And you don't see AB InBev posters in your [...]

18

The Trials of 'Entertainment Weekly': One Magazine's 24 Years of Corporate Torture

Jessica Alba on the cover of Entertainment Weekly in March of 2001, summer of 2006, and again this month.

When I was a young and odd child, one of the oddest things I did was collect Entertainment Weekly. Our family, like so many middle class families, had always had a subscription to Time, and one day Entertainment Weekly began arriving with it. In those early days, it was called entertainment weekly, and in many ways, it resembled many of the entertainment websites (The A.V. Club, Grantland, Vulture) that dominate the field today. There were long, industry-oriented cover stories, buttressed by surprisingly non-banal interviews with stars, producers, directors, [...]

0

Is There Actually Still Grunge Music In Today's Seattle?

"At Melbourne High School on the Atlantic coast in Florida, veteran theater director Rodney Savickis struck a deal with a local Starbucks to help sponsor an April production of 'Romeo and Juliet' set to grunge music in today's Seattle, with the Capulets led by the CEO of Starbucks and the Montagues by the CEO of Microsoft. 'Romeo is kind of a computer geek,' and Juliet an 'earthy, crunchy granola type,' Mr. Savickis says. The local Starbucks plans to donate cups, coffee, pastries and some baristas to sell food at intermission and after the show. Proceeds will go to the school, [...]

0

The "Lie Three Times" Rule

"If you are trying to sell a product, a service or even a personality (such as running for office), you will experience the most success if your marketing strategy includes three positive claims — no more and no less, according to new research published in the Journal of Marketing. The findings show that giving three positive claims about your product creates a more positive impression than just two; but a fourth claim makes it look like you’re trying too hard — inviting consumer skepticism."

1

For Just Pennies A Day, You Can Harass People On Twitter With Bizarre Promoted Tweets

They must be having a fire sale at Twitter Ads, I have been thinking recently, given the totally random whatnots showing up in my feed. I know, right? What? It gets weirder.

4

Ad Sad

Is the future going to be watching a commercial before you watch a commercial? Depending on what the pre-roll you get here is, probably, yeah. Anyway, "Get ready to sob… it's the John Lewis Christmas advert: Tear-jerking commercial tells story of hare making sure his bear best friend doesn't miss out on the big day," is pretty much the story. I mean, whatever, I have enough that makes me cry already, weepy touts for English department stores don't make the list but, you know, bears and Britain, plus it's Friday? It would be insane if we didn't post this. That's Lily [...]

0

Media Owned

"Marketers talk about 'paid media' (advertising they have to buy), 'earned media' (from press coverage to word-of-mouth buzz) and a growing category called “owned media” (their websites, blogs and social media feeds). The attraction of 'owned media', by definition, is that brands neither have to pay a media outlet for it nor earn it by convincing a reporter that the story is worth covering."

0

Rejects of the Golden Age of Advertising

0

Sadness Is the Only Emotion Left to Feel

Why is advertising so weepy lately? SAD YOU ASKED. I think there are a lot more clients briefing their agencies saying, ‘This made people cry and do you see how many views this thing has? We want to make people cry about our brand',” says Mike Byrne, partner and chief creative officer at Anomaly.

11

Don't Be Sad, Millennials: Today Is Actually Pretty Great! (P.S. You're All Going To Die)

In The Noonday Demon, Andrew Solomon makes the point that depression sufferers see the world, their own circumstances and failings, more accurately than healthy people—positing thus that perhaps optimism is the defining characteristic of the human condition.

I think of this often with regards to my relationship with television. Television is like depression. Without it, I can think America isn’t so bad. With it, I sometimes want to kill myself.

Honda's "Pretty Great" ad, made by Santa Monica-based Rubin Postaer and Associates, appears on its surface to be a simple, direct pander to millennials—a typical commoditization of hipness and dissent. Yet its very attempt to mask with cloying optimism [...]

1

Suck It, Monkeys, Bears Rule

"There was a time when the Super Bowl was not only synonymous with funny advertising, but synonymous with funny monkey advertising. Now, it looks like bears may be taking monkeys' place."

1

No, BuzzFeed Did Not Invent Native Advertising

News curmudgeons relish blaming the internet for things they don’t like, a pastime that is maddening, a little sad, and just ironic. These people who fetishize print media's past are often selective in their memories of it.

For instance, BuzzFeed didn't invent coverage of silly animals, and it certainly didn't invent native advertising—that is, advertising with a narrative structure that mirrors surrounding editorial content. (You might also call this “sponsored content" or “advertorial.")

Much of the recent media chatter about native ads makes it sound as though sponsored content was just invented. But what we now call native advertising has deep roots in print journalism—as do [...]

1

Dead Lou Reed Even More Marketable Than Live Version

"Lou Reed’s cool lives on." Guess how!

4

A Brand Remembers 9/11

We will never forget. pic.twitter.com/7zJrh3ACWh

— Applebee's (@Applebees) September 11, 2014

Where was I? It was a clear morning on the conceptual plane where all brands exist, and I was staring into the blue, repeating my own name. It was like any other day. I don't remember who told me. Probably one of the people who constantly manifests me into media for a living.

They all seemed upset. So I mirrored their emotions back at them, with some added optimism and aspirational imagery, which seemed like the right thing to do.

4

"Freaky" Employed

"Brooklyn is our home and we're already hard at work developing a freaky, space-age utopia that will give today's creative visionaries a place to produce astonishing stories and leave their indelible thumbprint on the annals of history," says a spokesperson for Vice.

11

Coffee Merely Good

"Whatever happened to good?" asks the white man with graying hair, dad khakis and an alarmingly large face as he fills his mug with coffee brewed from beans which were picked by poor farmers who make less than a few dollars a day for working the vast plantations that produce the beans, which are shipped to large industrial facilities to be toasted, pulverized into a dry, soil-like mass and eventually dumped into large blue tubs bearing the logo of Maxwell House, a billion-dollar brand of Kraft Foods, mega-purveyor of chemically ingenious foodstuffs, which is keen to regain its status as the biggest coffee seller in the United [...]

3

The Porn Innovators Of Today

"BuzzFeed is like the porn industry in the ’90s. All online marketers watched what the porn people did from a marketing and technology standpoint because they were always on the cutting edge. That’s where a lot of the marketing and advertising techniques that made it into the mainstream in the early 2000s came from." [Via]

0

This Is An Ad By Dr. Seuss, It Will Cost More Than A Caboose (If You Say His Name Wrong)

After receiving twenty-seven rejection letters, Theodor Seuss Geisel published his first children’s book in 1937. But And to Think That I Saw It on Mulberry Street wasn’t going to pay the bills during the Great Depression.

Still, Geisel’s wife, Helen, encouraged the thirty-three-year-old, who'd left Oxford without taking a degree, to pursue an artistic career—which he did, just as practically as he could. Geisel spent his days at the New York City-based humor magazine Judge, and worked on his children’s books during off hours.

But really he was, by then, an ad man. In 1928, the wife of a Standard Oil executive was thumbing [...]

2

How Much Money Does 'New York' Magazine Make?

If I worked at New York magazine, I'd spend the day cross-referencing people hair-rending on Twitter about the magazine going biweekly with the subscriber list. Just saying.

Looking at the MPA data for New York magazine gives one small side of the story. Sampling Q1 and Q3 data since 2006, actual reported print revenue doesn't change that radically, at least since the Great Downturn or whatever we're calling it.

But total ad pages per quarter does change.

What's interesting is that the magazine, like, you know, lots of magazines, makes lots of money. According to the Times, going biweekly "will yield about $3.5 million in savings." [...]