That my shampoo, lunch, toilet paper and vitamins may have been discussed in a single company's annual meeting is something I both take for granted and otherwise bury as deeply as possible. It's bizarre and uncomfortable: Conglomerate brand ownership makes for good trivia and bad thoughts.
The consumer conglomerates themselves don't usually hide, exactly. General Mills isn't worried that people will be shocked to discover that Hamburger Helper and Lucky Charms share a parent company. But Clorox doesn't go out of its way to remind shoppers that Liquid-Plumr, Burt's Bees and KC Masterpiece trade under the same ticker symbol. And you don't see AB InBev posters in your [...]
Jessica Alba on the cover of Entertainment Weekly in March of 2001, summer of 2006, and again this month.
When I was a young and odd child, one of the oddest things I did was collect Entertainment Weekly. Our family, like so many middle class families, had always had a subscription to Time, and one day Entertainment Weekly began arriving with it. In those early days, it was called entertainment weekly, and in many ways, it resembled many of the entertainment websites (The A.V. Club, Grantland, Vulture) that dominate the field today. There were long, industry-oriented cover stories, buttressed by surprisingly non-banal interviews with stars, producers, directors, [...]
"At Melbourne High School on the Atlantic coast in Florida, veteran theater director Rodney Savickis struck a deal with a local Starbucks to help sponsor an April production of 'Romeo and Juliet' set to grunge music in today's Seattle, with the Capulets led by the CEO of Starbucks and the Montagues by the CEO of Microsoft. 'Romeo is kind of a computer geek,' and Juliet an 'earthy, crunchy granola type,' Mr. Savickis says. The local Starbucks plans to donate cups, coffee, pastries and some baristas to sell food at intermission and after the show. Proceeds will go to the school, [...]
"If you are trying to sell a product, a service or even a personality (such as running for office), you will experience the most success if your marketing strategy includes three positive claims — no more and no less, according to new research published in the Journal of Marketing. The findings show that giving three positive claims about your product creates a more positive impression than just two; but a fourth claim makes it look like you’re trying too hard — inviting consumer skepticism."
They must be having a fire sale at Twitter Ads, I have been thinking recently, given the totally random whatnots showing up in my feed. I know, right? What? It gets weirder.
Is the future going to be watching a commercial before you watch a commercial? Depending on what the pre-roll you get here is, probably, yeah. Anyway, "Get ready to sob… it's the John Lewis Christmas advert: Tear-jerking commercial tells story of hare making sure his bear best friend doesn't miss out on the big day," is pretty much the story. I mean, whatever, I have enough that makes me cry already, weepy touts for English department stores don't make the list but, you know, bears and Britain, plus it's Friday? It would be insane if we didn't post this. That's Lily [...]
To adapt Robin Williams' immortal comment on cocaine, buying a newspaper could be God’s way of telling you you’re making too much money. (But not for long—ha-ha.) The sales of the Boston Globe to Red Sox owner John Henry and the Washington Post to Amazon’s Jeff Bezos at prices reflecting but a glimmer of the gold they once traded for has triggered a bull market in speculation over the general future of newspapers and the fate of the New York Times, in particular.
The oracular spectacular (nicely annotated for posterity by Tom McGeveran in Capital New York) led the paper to issue a memo emphatically saying this [...]