It's an incredible business model to have two entwined yet separate revenue streams. First, you charge people to receive or buy your magazine—and you also sell some of the space inside your magazine to companies that would like to reach your paying readers. It's a brilliant invention! It's also a business that is strongly dependent on the companies that advertise—so when many sectors of business simultaneously fall off a cliff, they can take a magazine down with them. When times get tough, it comes down to a battle of who has the most guaranteed readers. No matter how bad the economy, you can still get the advertisers if you're still getting the eyeballs that you promised you would. Previously we looked at the readership of newspapers, which formed a shocking picture. Now we've gone into the data on magazine advertiser revenue, expressed in ad pages, as well as revenue from readers, in terms of the total annual income from subscribers and newsstand sales. READ MORE
