Here's some horsemen of the apocalypse of the coming Reputation Market, in which all humans will be searchable, sortable and assigned a value by a judge, jury and executioner of their peers across the Internet. For the delectation of their favorite brands and/or employers!
• "Enliken’s users voluntarily download software that tracks their online activity. A personal dashboard lets them limit what gets captured and sold to advertisers. Users pick one of several independent charities to receive the proceeds."