Wimbledoning
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A Tale Of Two Tennis Shirts

According to Google Maps, you have to walk 232.9 feet (17 seconds) to get from the Lacoste Boutique on Prince Street to the Fred Perry store on Wooster Street in Manhattan’s Soho neighborhood. Yet despite the fact that they're practically neighbors, the stores feel like two different worlds. At Fred Perry, your salesperson is a short girl with a Scottish accent, a labret piercing, and a Chelsea Girl haircut. “Shot by Both Sides,” the biggest hit by Howard Devoto’s post-Buzzcocks band, Magazine, is blasting over the speakers, and the wares are arranged neatly, leaving sizeable gaps between each item in a way that leaves valuable floor space wide open. The [...]