Trend Story
25

Already Over: Your Granite Kitchen Countertops

“Granite has taken on the Kleenex brand,” says Carino, the HGTV host. “Now everything’s Kleenex. Most people don’t realize that they don’t actually want a granite countertop.” They might want soapstone. They might want Silestone. What they’re really looking for, Carino says, is “granite-esque.”

The forward-leaning design snobs — the readers of “Dwell” and “Architectural Digest” — have already moved on. They want poured concrete in swirling designs. Carino is trying to turn people on to quartz, which is even harder than granite, even less porous.

Your aspirational kitchen material is barely valid.

16

A Miracle Fruit Party and Its Attendant Trend Story

"Nothing is certain but death and taxes" and, since 2007, "trend pieces about miracle fruit parties." Oh yes: "The miracle fruit party" is the trend piece that just won't die, despite that there have likely been more feature stories about miracle fruit parties than there have been actual miracle fruit parties.

The Wall Street Journal went big in 2007 with an A1 story that explained that the berries are "a slightly tart West African berry with a strange property: For about an hour after you eat it, everything sour tastes sweet." Then NPR couldn't wait to tell all of their listeners about it. The New York [...]