theology
13

The New Internet Gods Have No Mercy

The internet is vast and wild and unknowable and full of potential, unless you are a website. If you are a website, you depend on traffic. And if you depend on traffic, you know that it comes from just a few different places. Facebook is a big one, and for many sites the biggest. Pinterest is enormous, staggeringly so, for sites that overlap with Pinterest's audience. LinkedIn sends a lot of people if you write about business or self-help; Twitter sends a very modest and modestly valuable stream of people to stories about the news. In other words, in 2014, normal people read the internet mostly on their phones, [...]