Logic tells us that at some point such hikes become unsustainable; excessively high prices deter customers and end up hurting the bottom line, as everyone knows. Except not when it comes to transit…. "It’s sort of like talking about the far reaches of the solar system," said Charles Komanoff, a transport economist. "We are not remotely close to that. You could just as easily say, 'If people had to swim to get down the staircases to the stations, then they’re not going to ride the trains.' OK, that’s true, but so what?"
—You will always ride the subway. Even when it costs two packs of cigarettes.