Sure, it was a "legendary local shoe store" and "now it's a fucking fro-yo place," but it probably won't be for long: Twist on Avenue A opened last fall, then promptly disappeared; the unrelated shop Twister on Second Avenue closed in March, lasting just over half a year. The festive-sounding Yogurt Crazy was first announced for Third Avenue in 2012 but instead, a notice from NYU — its landlord — appeared taped to the storefront last year demanding $37,134.87 in back rent. Over in Brooklyn, Forever Yogurt signed a lease near Barclays Center, but [...]
Logic tells us that at some point such hikes become unsustainable; excessively high prices deter customers and end up hurting the bottom line, as everyone knows. Except not when it comes to transit…. "It’s sort of like talking about the far reaches of the solar system," said Charles Komanoff, a transport economist. "We are not remotely close to that. You could just as easily say, 'If people had to swim to get down the staircases to the stations, then they’re not going to ride the trains.' OK, that’s true, but so what?"
—You will always ride the subway. Even when it costs two packs of cigarettes.