Internet, yay! Internet, oh no!—surely, it’s obvious by now that there is as much reason for hope as there is for fear from our technological future. A rational and nuanced criticism will seek to define our true circumstances, identify dangers, and encourage beneficial progress. Thus far, however, tech critics have tended to extremes, either for or against the Internet: wringing their hands á la Nicholas Carr (The Shallows), or busting out the pompoms in the manner of Jeff Jarvis (What Would Google Do?). This simple-minded stuff will no longer do. It's into the vacuum of a powerfully felt need that contemporary theorists like Evgeny Morozov and Jaron Lanier have been [...]
Gabe Zichermann, the author of Game-Based Marketing and a startup advisor and one of those incredibly likeable connector-type people, likes to talk about what motivates people to do the sort of things that make people money. The best incentives aren't often cash, he thinks, unless the money is really good. His acronym for incentives is SAPS, which stands for status, access, power and stuff. Those are in order, by the way, of things that people say they like best. This is an idea that most every businessperson likes, for obvious reasons, including that giving away "status" and "power" can have no ongoing cost.
"Now we care about what [...]