The Channel Effect
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Corporate YouTube Still Sucks

After reading the New Yorker piece on YouTube's plans for channelization (is that a word? Sure), I was worried about the big leg up that all the big boys were getting in the "YouTube Original Channels." YouTube started acting as a producer and a promoter for 100 or so companies, and it seemed like the dreary end of the Internet—that GoogleTube's ambitions were, essentially, "to bridge Silicon Valley and Hollywood." Just what we needed: low-end NBC sitcoms on YouTube. (And a skateboard channel from Tony Hawk! And four channels from HuffPo/Buzzfeed's Ken Lerer and pals.) So here's a slightly misguided and delightfully premature look at how some [...]