We will never forget. pic.twitter.com/7zJrh3ACWh
— Applebee's (@Applebees) September 11, 2014
Where was I? It was a clear morning on the conceptual plane where all brands exist, and I was staring into the blue, repeating my own name. It was like any other day. I don't remember who told me. Probably one of the people who constantly manifests me into media for a living.
They all seemed upset. So I mirrored their emotions back at them, with some added optimism and aspirational imagery, which seemed like the right thing to do.