the brands
4

A Brand Remembers 9/11

We will never forget. pic.twitter.com/7zJrh3ACWh

— Applebee's (@Applebees) September 11, 2014

Where was I? It was a clear morning on the conceptual plane where all brands exist, and I was staring into the blue, repeating my own name. It was like any other day. I don't remember who told me. Probably one of the people who constantly manifests me into media for a living.

They all seemed upset. So I mirrored their emotions back at them, with some added optimism and aspirational imagery, which seemed like the right thing to do.

1

Brand Evolves

The New York Times nervously ponders the evolution of a Harlem, a neighborhood whose core now has fewer black residents "than at any time since [Charles] Rangel was first elected in 1970" and is now eleven percent white.

More than ever, Harlem is less a clearly identified voting bloc than an idea. A brand. … Viewed from on top of those tour buses, Harlem is banking on a future tied to its legacy. Its currency is authenticity, a term that Harlem stakeholders added to their conversations as though pouring hot sauce and syrup over an order of chicken and waffles.

Leaving aside the problem with this imagery, [...]