We really are living in the golden and ridiculous age of home delivery subscription startups. Ad Age has a list of its 14 wackiest subscription service startups—and perhaps I am lazy and entitled but almost none of them sound that zany to me. (Why is everyone making fun of HelloFlo, apart from its silly name, or any of the 1500 services that serve the lady-product market? I would be thrilled to receive tampons every month in the mail… if I had a doorman. Or someone to receive them for me regularly. Or yeah, guess it's "going to the deli" for me.)

My real beef with most of [...]