Conception Phase The song is born in a basement, a warehouse, or among buskers on the street or subway station. The song may not be entirely finished yet.
Underground Phase The song is played to a small crowd of 3 – 20 friends, mostly drunk, incoherent, and incapable of judging its quality.
Ambivalent Phase You hear it in concert and no one cares. It’s not worth bragging to your friends, even if you secretly like the song.
Connected Phase You hear the song and it’s so refined that it’s good. Your first thoughts are, “Is this real? Am I hearing this?” This is the great “aha” effect [...]