"If the annual South by Southwest Music Festival was once a highly prized opportunity for developing artists to win needed attention from music-industry personnel, it's now a hydra-headed corporate carnival that employs some 2,200 musical acts to attract marketers and advertisers. Music is still its saving grace, but a question lingered here last week: Is it worth it for emerging artists to perform at an event that seems less about their art and more about branding, networking and deal-making? The five-day event must find the balance between a celebration of music and an opportunity to pitch just about anything to people who identify with rock, pop and related fields. [...]
"As part of a promotional campaign for his The Darkside Vol. 1 album, which was released last year, the PR/Cuban rapper shot a series of webisodes called 'Fat Joe’s Tales From the Darkside.' For Part 3, he tells about the time he was visiting R&B sensation R. Kelly in Chicago and how he didn’t believe Kellz when the crooner told him he was a real bona fide thug." —Awl pals Ego Trip being Ego Trip, they have once again unearthed an amazing bit of hip-hop to share with the world.
"On the Internet, complaints about the click-bait garbage published by, well, basically everyone are usually made with the understanding that the click-bait garbage is necessary to juice numbers, even if the publication’s 'brand' is built on smarter stuff." —But now that Facebook has tweaked its algorithm to reward "quality content" [...]