Side Gigs

The Inflatable Thought Leader

You’ve probably seen the “business person writing about writing about business,” a recursion that only ends because the plug for an e-book has to go somewhere. People, it turns out, will read anything business-related, even blatant ads. But business news sites have become so flooded with editorial junk written by executives that they’ve started hiring journalists to ghostwrite #content that will stand out.

For a while, Amy Westervelt supplemented her freelance reporting income by ghostwriting content under various executives’ names for Forbes, VentureBeat and, among others, sometimes earning a thousand dollars for just a couple of hours work. But she recently gave it up and called [...]