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Is This Publicity Bad Publicity?

In our attention-addicted world, the notion of bad PR has become a quaint anachronism, like watching a TV show when it’s broadcast or publishing Katie Roiphe. But while you’d be forgiven for assuming that any appallingly newsworthy transgression is ultimately a positive career move (let’s face it, Tan Mom probably has an agent by now), that’s not always the case. There is such a thing as bad publicity—however, it’s tricky to predict whether a horrid scandal will render you irredeemably persona non grata, or set you up for life. Since it would behoove us all to grasp the whys and wherefores of this complex terrain, here’s a handy [...]