You know what America is craving right now, post-recession and during a harrowing election? That's right: a very self-important drama about New York City gays, Fosse impersonators and their ladies who all love Broadway musicals and like to be mildly catty! That's why NBC is going big guns on its mid-season spectacular, "Smash," which premieres a week from today. It's supposed to redeem their fall season. Ahem. Not even kidding, about the plot: "Former 'American Idol' contestant Katharine McPhee stars as struggling actress Karen Carpenter, competing for the leading role in a new musical based on the life of Marilyn Monroe." READ MORE

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Hey hey, it's a book club! And this is how it works. There's a celeriac metaphor in there for you.

Rookie began publishing yesterday; it's a magazine owned by Tavi Gevinson, who is 15 and fun and scary smart. It may be of interest to you if you are a teen girl or are like a teen girl. (I certainly sometimes am.) The most interesting thing to me about it though: the return of anticipation to the web. The three stories that'll be on Rookie's front page today aren't live yet; they'll go up later, starting at 3 p.m. And then there's the whole month lurking for you! I love it. Everything else on the Internet is so "OH THAT WAS PUBLISHED 28 MINUTES AGO." And this is like, "Ooh we have something neat coming up next Tuesday. See you then, maybe, mmkay?" There's literally no architecture to express that on the web, so they had to create it. Now I'm going to find a way to steal it.

MyBlockNYC is pretty—it's a map populated by user-uploaded videos. I don't have a lot of other thoughts about it yet! But I appreciate it.