Choire: Who are you, and what are you doing in my office????
Michael: I'm your new Associate Publisher! I come from HuffPost where I was most recently leading their content marketing efforts.
Choire: Oh good, then you are not a burglar. Michael Macher, can you explain to me what content marketing is? That's something I should probably know but just don't.
Michael: Content Marketing emerged from the insight that brands are now becoming content creators. Rather than injecting advertising into banner ads, they are creating things that users actually want to engage with. It also comes from the insight that social media is becoming a more viable way to [...]