multilevel millennials

That Millennial Marketing Verve

Last summer, a dozen people, mostly in their late teens and early twenties, crowded into a living room in Aldan, Pennsylvania, a small working-class suburb outside of Philadelphia. They toggled back and forth between smartphones and tablets while they downed an energy drink called Verve. "Did you know Red Bull and Monster can stay on the shelf for more than four years?" one guest told another. "That’s disgusting," the other person replied. "Verve has a shelf life of eight months." The chatter continued until Erin Wilkers, the twenty-year-old college dropout who had invited them into her parents’ home, quieted them and began her soliloquy. "I’m just going to start off [...]