Millennials Weren't So Bad
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The Looming Threat of "Generation Z"

"Here Comes Generation Z," cheers a headline on Bloomberg View. "If, like me, you've been looking for a primer to explain Generation Z, the one that follows the 'Y' millennials," the writer says, "take a look at this 56-slide presentation by Sparks & Honey, a hard-to-pin-down organization that's part marketing agency and part think tank."

This presentation is not a primer. Nor is it a marketing deck, though that is its form. It is a stunning work of speculative fiction about a future that must be avoided at all costs. It imagines a generation defined exclusively in opposition to the ill-defined one that came before. Its incoherence, like [...]