Almost one year ago today, a very strange thing happened to the very strange podcast "Welcome to Night Vale": It became very, very popular. On the show’s first anniversary in June, all of the episodes had been collectively downloaded about 150,000 times. The following week, they were downloaded another 150,000 times. For several months, "Night Vale" was, according to iTunes, the country’s most popular podcast.
Since last summer, the New York-based "Night Vale" has been able to capitalize on its fame: a book deal with Harpers; tours across the United States and Canada; stops at the Comic-Cons. Co-creator Jeffrey Cranor told me that the "unsustainable explosive growth" the show [...]