If I worked at New York magazine, I'd spend the day cross-referencing people hair-rending on Twitter about the magazine going biweekly with the subscriber list. Just saying.
Looking at the MPA data for New York magazine gives one small side of the story. Sampling Q1 and Q3 data since 2006, actual reported print revenue doesn't change that radically, at least since the Great Downturn or whatever we're calling it.
But total ad pages per quarter does change.
What's interesting is that the magazine, like, you know, lots of magazines, makes lots of money. According to the Times, going biweekly "will yield about $3.5 million in savings." [...]