Follow the Money

Big Money Manhattan Office Rent Isn't Cool Anymore

The Plaza District—essentially 42nd Street to basically Central Park South, from Third Avenue to Seventh Avenue—is officially Not Cool and also Highly Expensive and so therefore is Highly Vacant, because Bros Don't Want Their Offices there. "The people who come to our buildings, they use words like ‘dude’ and ‘totally.’ They pound you, they don’t shake your hand. And right now, those are the ones making the space decisions," is how the president of Trinity Real Estate, Jason Pizer, put it. Sure thing, brah! The dudes want to be closer to the L train. JK, they want to be down by The Startups. Um, also, they don't want [...]