every ending is a new NOPE
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Comic Book Movies and the Forgotten Art of the Ending

During the summer of 2008, as the credits scrolled past, and we sat giddily contemplating how much fun we’d just had watching Iron Man, Samuel L. Jackson sauntered out of the shadows to chat with Tony Stark about “the Avengers initiative.” This could have been a one-off appearance, but it was effectively the Big Bang of the Marvel Cinematic Universe, the umbrella franchise and shared setting for a small battalion of Marvel superheroes which now spans nearly a dozen movies and at least one television series over the last six years.

Initially, the big pay-off promised by the MCU—after two Iron Man movies, The Incredible Hulk, Thor and [...]