Corporate Communications
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Express' Crazy 90s Guide To "Street Slang"

In college, I dated a girl who applied for a job at an Express store in the mall. Part of her training involved something called the "Express You! Street Verbage [sic] Guide"—an almost unbelievably wrongheaded dictionary of street terms and slang that Express management wanted sales associates to learn so as to best relate to customers. My friend, a greeter-in-training, was instructed to review and memorize it. To be fair, this was the mid-90s. Illmatic had just dropped, Mariah Carey was putting out remixes with ODB, and it was virtually impossible to avoid TLC’s “Waterfalls.” But never mind that. The guide was funny even then—and as soon as I heard [...]