Content Strategies

Ethical Trangression Vindicated

Here is a short documentary about private military contractors produced by Vice to promote the next Call of Duty jump-and-shoot game. Interview subjects include: Erik Prince of Blackwater, P.W. Singer of the Brookings institution, and David Sanger of the New York Times. The cut at the end—ᴀ ɴᴇᴡ ᴇʀᴀ ᴏғ ᴄᴀʟʟ ᴏғ ᴅᴜᴛʏ ɪs ᴄᴏᴍɪɴɢ—is legitimately startling, even if the branding is otherwise clear.

But is that what they're talking about right now at Activision? Or at Vice? Tone and propriety and boundaries? The deed is done. Probably not.

Here's what they might be talking about: Pan your view from Twitter to the YouTube comments, where 4500+ people [...]


Make Sure You're Optimizing Content For the Mobile Market

These days, professional content curators have to go through a lot of crap to find that one thing that can be successfully blockquoted or very slightly rewritten to maximize SEO revenue streams—yet a cursory glance at the nation's best performing aggregators finds an unsatisfactory maximazation of cross-platform responsive environments.

Brand management and audience engagement depend upon early conversions with the youngest consumers. Is your company losing eyeballs to competitors with better internals targeted to the post-diaper pre-toilet demo? Supercharge your mobile audience social sticky by adaptive dynamic layouts to lasso the tablet-potty market before you are literally destroyed and physically torn apart, limb by limb, by your eternal rivals. The [...]