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The End of Slogans

Burger King has a new slogan, and it sounds like nonsense: "Be your way." Be your way. Be… your way. What does this mean? It is not clear.

The last one was less confusing. Have it your way: "It" refers to "Burger King food." To "have it" a certain "way" suggests that it can be altered to align with special preferences. These preferences are yours. Have it your way. Burger King will change its food for you, a little.

Now, Be your way: Hmm. "Be your way" suggests that a person can "be a way." But this, like Burger King's last slogan, sounds peeved: "Have it your [...]