branding
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Death Name Difficult

"Two months since war planes first started striking Islamic State targets, operations in Iraq and Syria don’t have a fancy name. One of the generic placeholders found on classified Pentagon PowerPoint slides reads: 'Operations in Iraq and Syria.'

To some military officers, Inherent Resolve didn’t properly evoke the Middle East. Others faulted it for failing to highlight the international coalition the U.S. had assembled. Still others simply found it uninspiring."

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Welcome to Beautiful Laniakea! The Water Is Void and You Are Nothing

Astronomers have mapped the cosmic watershed in which our Milky Way Galaxy is a droplet. The massive structure, which the research team dubs the Laniakea Supercluster, extends more than 500 million light-years and contains 100,000 large galaxies.

For everything you have ever known, and all other things too, a slight rebranding.