Throughout human history we have wrestled with the great mysteries. “Who shot J.R.?” No one ever found out. “Where’s the beef?” Exactly. Where was the beef? No one knew. But arguably the greatest mystery of human existence has always been, “How do we get alcohol to taste better?” It’s fun to drink, but the taste can be all very acquired. They make vodka taste like supermodel kisses. And yet still somehow underneath you can always taste the bitterness of the alcohol. The stiffness of the drink. The more dangerous the drink the tastier it is. And now Hard Cider is having a moment. With beer sales flat, why not [...]
Are you a casual fan of distilled spirits that have been placed into a large barrel and left to sit in a warehouse for years, possibly many of them, so that over time, the wood transforms the harsh, clear liquid into something that is sort of brown and tastes mellower and rounder and deliciouser and expensiver? Are you therefore afraid of the whiskey shortage that the major whiskey companies are warning you will mean higher prices and empty shelves and unchecked sobriety, so buy now, buy all you can, before it's all gone?