Beating Something to Death the Night It's Born
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A Review of "Binders Full of Women" Instant Websites

Americans watch presidential debates to serve many different goals. Older people need shameless pandering, because they are lonely. Corporate ladder-climbers need "water cooler talk." And the nation's much-maligned "undecided voters" want to put a face to a name, so they can vote for the white person.

For a certain small but social-media-savvy demographic of needy political fanatics, debates are an opportunity to quickly identify memes and catch phrases and then recycle these memorable bits into short-lived Internet destinations. Time is of the essence, because this stuff is utterly forgotten within 48 hours—by the time Saturday Night Live gets to it on the weekend, it's all over.

If you didn't [...]