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It's part of the reason CBS paid $10.8 billion for 14 years worth of broadcast rights to the NCAA tournament.
Yes, having the rights to a really popular sporting events allows networks to sell ad time at a premium during said event, but it also gives them the opportunity to pimp their own programming. "Hey, now that we have several million people watching Tennessee play Michigan, why not tell them about that new comedy we're airing?" It doesn't take a particular genius to figure that out, but all of the networks do it and they've all [...]
Congratulations field hockey, you're the most progressive sport in the whole Olympic program.
That needs some clarification: It's not the sports themselves under scrutiny here, but the sports' governing bodies. The above graphic describes the gender makeup of the executive committees—the people in charge—of every sport in the Olympic program (London 2012 and Sochi 2014). That's summer sports on top, winter on bottom; men on the right, women to the left.
For example, starting at the bottom—we are in the midst of the Sochi winter games, after all—the World Curling Federation has seven men and one woman on its executive committee (you can mouseover each horizontal bar for specifics).