Wednesday, March 19th, 2014
11

Don't Be Sad, Millennials: Today Is Actually Pretty Great! (P.S. You're All Going To Die)

In The Noonday Demon, Andrew Solomon makes the point that depression sufferers see the world, their own circumstances and failings, more accurately than healthy people—positing thus that perhaps optimism is the defining characteristic of the human condition.

I think of this often with regards to my relationship with television. Television is like depression. Without it, I can think America isn’t so bad. With it, I sometimes want to kill myself.

Honda's "Pretty Great" ad, made by Santa Monica-based Rubin Postaer and Associates, appears on its surface to be a simple, direct pander to millennials—a typical commoditization of hipness and dissent. Yet its very attempt to mask with cloying optimism [...]

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