Last week, the American Society of Magazine Editors released its list of nominees for the 2012 National Magazine Award. In the so-called "brass ring" long-form categories—reporting, feature writing, profile writing, essays and criticism and columns and commentary—all 25 of the writers nominated were men.

For an organization that usually gets talked about exactly twice a year—once when it announces the nominations, and again when it declares the winners—suddenly people had a lot to say about ASME.

"Women can’t write, says ASME," went the Daily News headline. David Carr called it a "sausage-fest." Disdain for the organization manifested in the Twitter hashtag #ASSME.

It's easy to imagine the [...]