Smirnoff Rep Speaks: We're Not Behind 'Bros Icing Bros'
Since we last checked in, Bros Icing Bros has become even more of a THING. This bro himself was Iced five times in a 36-hour span over the weekend. A Bro friend at Stanford Business School sends word of what was potentially the first-ever group Icing on Monday–at the hands of a restaurant waiter, who brought an ice-cold sixer out with the entrees. One of the victims was the CE-Bro of a pro sports team. Another Bro acquaintance had to schlep to three different Lower East Side bodegas on Sunday to find one that even had Smirnoff Ice in stock. I will make an educated guess and say that that was the first time that any of those bodegas had ever sold out of the drink. READ MORE
Why Bros Get Iced, Bro
From time to time, we offer free editorial space to common folk with something to say. This is one such time, in which a fratty bro of our acquaintance explains what exactly is going on with bros. Spoiler: It's not good! READ MORE
