Thursday, April 17th, 2014
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Mobile Love Stories

"All I could do was make phone calls and play Snake."

The love for your mobile device may not have been the first, but it is definitely one of the greatest. Your phone evolves along with everything else in your life, an unconditional love in its own right, but without all of the baggage. Check out the video above to watch millennials wax nostalgic about their very first phones.

This interview series is the latest in The Mobile Movement campaign, in which AT&T travels the country documenting the life and times of millennials. In each case, they aim to capture a different angle on the "networked existence."

Follow the [...]

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The Anti-Commitment Generation

Millennials are embracing their fear of commitment in a major way, and they don't seem to mind one bit. Check out the mini-documentary above for a glimpse into the mindset of what we might call the anti-commitment generation.

This interview series is the latest in The Mobile Movement campaign, in which AT&T travels the country documenting the life and times of millennials. In each case, they aim to capture a different angle on the "networked existence."

Follow the movement at www.youtube.com/themobilemovement.

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Interactive Theater Comes Into Its Own

This is the second installment in a three-part series on the history of interactive theater, presented by Heineken. Check out the first post here.

Interactive theater has always been with us, but the form bloomed into a dozen variations in the 20th Century. Heineken’s "The Guest of Honor" is an example of the cutting edge of the art, a conglomeration of play, funhouse, and role-playing game.  But to get here, many strains of participatory entertainment had to converge over the last hundred years. 

People who experience events at The McKittrick Hotel, as seen in the video above, often come away comparing it to a haunted house attraction. This [...]

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The Age of Instant Gratification

We're living through an historic time in human communications. The ways that we connect to each other, to information, and to the physical world around us are changing at a truly breathtaking pace. And with it, life itself is changing as well.

AT&T, in partnership with Vice, is looking to highlight the role of networked life in enabling young Americans' always-on lifestyles with a new platform it's calling The Mobile Movement. Beginning in Austin at SXSW, AT&T has been traveling the country to discover the many faces of the mobile movement and document how it's changing our lives.

According to Vice's Eddy Moretti, “The condition, which we’re calling [...]

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Dale Earnhardt Jr. And Jimmie Johnson's Reinvention Project Trucks Are Revealed

How would you rebuild a classic Chevrolet truck if you had both past and present parts at your finger tips? Valvoline gave Sprint Cup Series drivers Dale Earnhardt Jr. and Jimmie Johnson exactly that, and now it's time for the big reveal of their custom reinvented trucks.

After several weeks of collaboration with Valvoline and Hendrick Motorsports, Jr. and Johnson unveiled their models.

In a nod to his birth year, Earnhardt Jr. selected a 1974 Chevrolet Cheyenne Super 10 pickup. The top-of-the-line truck came from an owner in Kansas with just 21,000 miles on the odometer. Its 350 V8 engine and 3-speed automatic transmission were upgraded to a Chevy [...]

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How Immersive Theater Changed Entertainment Forever

This is the first in a three-part series about the history of interactive theater, presented by Heineken. We'll be rolling out the second and third installments next week right here on The Awl. Make sure to check in next Monday and Friday for more content to satisfy your historical curiosity.

Last month Heineken pulled off an epic experience for some unsuspecting New Yorkers when they invited them to an interactive theater production, “The Guest of Honor,” that invited them to become stars of the show. Check this video out to see how it went down.

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Free Spring Gift At Clarins

Spring has finally sprung, and Clarins is celebrating April with a free spring gift, which includes a cute clutch and 7-piece gift set. To kick the season off, they made a stop-motion origami video. Check it out to see what unfolds, and for a bit of spring inspiration. For the real thing, you'll have to visit ClarinsUSA.com.

Clarins has you covered for fresh spring looks. Visit ClarinsUSA.com to claim your free gift with purchase.

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Digital Artists Document Life 'On the Go'

This post is brought to you by the Samsung Galaxy Note®Pro.

Life has never been better for artists, designers and creative professionals on the go. An expansive array of new technologies and apps now allow artists an unprecedented level of control and precision over their work. Tablets, specifically, offer artists an ease of mobility that allows them to capture inspiring scenes wherever they appear.

In celebration of the digital artist on the go, The Awl equipped two working artists with a Samsung Galaxy Note®Pro and asked them to document a passing scene from their everyday life. Check out their amazing submissions below.

Valeriya Volkova

Last January Valeriya Volkova's art [...]

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Air New Zealand Winners Spend Two Weeks in Antarctica

Antarctica is the last unspoiled place on earth — extreme one day and beautiful the next. Last year, Air New Zealand searched the globe to send one passionate person to Antarctica to join National Geographic photographer, Jason Edwards, on an epic adventure to help show the importance of the impact that climate change has on our planet.

With almost 2,000 applicants, picking one was too difficult, so instead two talented young people, Marli and Michael, were given the opportunity of a lifetime. These two winners put their survival skills to the test and captured life on the ice. From collecting samples of microbes to spending the day hanging [...]

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Real Life Lex Luthors: 5 Futuristic Projects of the Mega-Wealthy

This post is brought to you by the Jaguar F-TYPE Coupe. Visit BritishVillains.com to find out why it's #GoodToBeBad. It's easy to understand the allure of wealth: luxury, power, autonomy.

But for a certain species of billionaire, great wealth also entails great responsibility — the relentless ambition to reshape the world and reimagine humanity's future. In this article, we'll visit futuristic projects from five of the world's most storied billionaires. And just Like Lex Luthor, Superman's brilliant nemesis, these modern day entrepreneurs are savvy, hyper-confident, and just a little off their rockers. Let's get to it shall we?

PETER THIEL

You may know Peter Thiel [...]

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You've Probably Never Seen Chips Ahoy! Cookies Do This

What would you do if a package of delicious Chips Ahoy! cookies began to act as though it had a mind of its own? These unsuspecting shoppers never saw it coming. Watch the video to see their hilarious reactions, then visit facebook.com/chipsahoy for more.

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Watch Jaguar's 2014 Big Game Commercial: British Villains 'Rendezvous'

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Start Reading 'A Constellation of Vital Phenomena'

Anthony Marra’s debut novel A Constellation of Vital Phenomena was an instant New York Times bestseller and was named one of the Best Books of 2013 by dozens of booksellers and book reviews, including Amazon, Barnes & Noble, National Public Radio, and The New York Times.

In anticipation of the book's February 4, 2014 paperback release, we're delighted to present the full first chapter for your reading enjoyment.

A Constellation of Vital Phenomena is available in paperback February 4, 2014 wherever books are sold.

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Introducing the Framily Plan

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Pepsi and 80s Rock Legends Foreigner Take Over Buffalo Wild Wings

Pepsi recently took over a Secaucus, New Jersey, Buffalo Wild Wings to get football fans hyped for their upcoming #Halftime show on Feb 2nd. They recruited legendary rock band Foreigner to put on an original performance and really get the party going. In this video, Foreigner performs their smash hit "Feels Like the First Time," only this time it's "Feels Like a Halftime."

It's all part of Pepsi's "Get Hyped for Halftime" celebration, which is delighting football fans across the country with surprise performances leading up to the big game. Get Hyped for #Halftime at pepsi.com/nfl and youtube.com/pepsi.

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'That Awkward Moment' Is When You Read the Signs Wrong

When you're navigating the murky waters of dating, you can't afford to misread signs. In this new clip from the upcoming film That Awkward Moment, Zac Efron learns that maybe all those "Hooker" signals are completely…wrong. Check out clip above and be sure to see That Awkward Moment, starring Zac Efron, Miles Teller and Michael B. Jordan, in theaters Friday!

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Dairy Poop Is A Finalist In Intuit's Small Business Big Game

These four buddies had a lot of cow poop on their hands. But what to do with it? Well, they bagged it up and started selling it as natural and odorless composted dairy manure for lawns, gardens and flowerbeds. Intuit had a BIG opportunity for them: a chance to get their message out to millions.

Dairy Poop is a finalist in Intuit's "Small Business, Big Game" competition, which sees them competing against three other small business finalists to win a 30-second spot during football's biggest game on February 2nd. You can learn more about all the finalists at SmallBusinessBigGame.com.

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Get Ready for Newcastle Brown Ale's Big Game Teaser

Newcastle Brown Ale didn't want to blow their annual marketing budget on a big blowout advertisement during this year's Big Game, BUT, they had some fun putting together some zany ideas that they would have made for a big-budget extravaganza. Battle Apes? Party Sharks? Skateboarding Cats? These are just a few of the ideas they came up with. Watch the teaser, then head over to IfWeMadeIt.com to see how their big ideas were brought to life on a not-so-big budget. Fans can join in on the fun by following Newcastle Brown Ale on Facebook and Twitter.

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New AT&T Smartphone Plans

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