Thursday, October 18th, 2012
Art
9

How New Yorkers Deal With Art in Public (Kids Love It; Rich People, Not So Much)

Video maker Geraldo Mercado, diminutive in size, is a polarizing figure in the circles he travels. He's sweet as pie, coquettish and flirty with everyone he meets—but never holds back his opinion, especially when he's talking about art. "Absolutely everyone knows how to talk about aesthetics, but they don't normally engage in that conversation. So, how do I get people to talk about this? Once you start presenting things to people, they're actual able to speak about it and have a strong opinion and think about the media abstractly, the media they take in on a daily basis."

Geraldo is a Puerto Rican-born, Boston-raised, Brooklyn-based artist—a biography of hyphens. [...]

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