Monday, August 4th, 2014
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The End Arrives in a Paper Cup

The newest project from The Mast Brothers—giant-bearded gingers who arrived on the shores of Williamsburg in exquisitely crafted aprons and denim shirts to make conscientiously sourced and highly articulate hand-crafted bean-to-bar chocolate after leaving behind soulless corporate lives—is called The Chocolate House, and it combines all of that painful earnestness with the trappings of a Fancy Coffee Shop, like cold brew and pourover chocolate. Pay heed, children. This may be one of the signs of The Brooklyn Apocalypse, come to pass. (via Eater)

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Ralph Haygood (#13,154)

"[A]fter leaving behind soulless corporate lives," the web presence of their newest project is a Facebook page, so I gather that despite "all of that painful earnestness," The Mast Brothers have a taste for irony.

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