The company needed to make a move, one that showed the tech community who the alpha laundry company was. In early October, Washio opened up shop in San Francisco. Not surprisingly, the area around Silicon Valley was already awash in laundry disrupters. In addition to Prim, there was Laundry Locker, along with three other locker-technology-enabled businesses: Sudzee, Drop Locker, and Bizzie Box. There was Sfwash, which offered ecofriendly cleaning on top of pickup and delivery. There was even, briefly, a service called Your Hero Delivery, whose driver-founders dressed like superheroes. (“At the end of the day, did we really want to spend our whole lives schlepping dirty laundry?” one of them told PandoDaily of their decision to fold. “No.”) Another upstart was about to launch: Rinse, whose founders described their business to a Dartmouth alumni newsletter as “an ‘Uber’ for dry cleaning and laundry.”
Spoiler: everyone dies in the end.