Cult Food Addictive

“Richie Scarpato, 25, a Yankees fan, had never been to Shake Shack but said it was a central attraction at the stadium. He had heard the story about the food poisoning but did not tell his friend, who stood by him in line. ‘I wanted it so bad, I did not think it mattered,’ he said.” People want Shake Shack so desperately that they do not care that Mets first baseman Lucas Duda and Philadelphia Phillies Manager Ryne Sandberg, who lost six pounds in two days, may have gotten food poisoning from the Citi Field location. Tobacco companies wish they had that kind of loyalty.

(This may be, of course, because Shake Shack is definitively better than In-N-Out.)