"YouTube and iTunes are just two of the brand names that were largely unknown 12 years ago but have now eclipsed all the record labels in all the world. It's similar elsewhere. The delivery mechanisms are the new stars. These are either free or they feel as if they're free, they touch us all in a way that individual products don't and they're designed by people so attuned to our inner child that they can make us hug ourselves from sheer delight. It's increasingly our expectation that there will be more revolutions in the means of delivery than there will be in the things delivered."