"I went to do a panel. It must have been entertainment related. I was very involved in early music on the web. I was part of the team at Apple that helped do the earliest webcasting. The guy who picked me up at the airport was incredibly drunk. I was like, 'I need to get out of this car.' We went right to the opening event. I looked for the safest-looking person in the room, walked up to him and said, 'I need you to give me a lift back. I can't get in the car with this person.' That guy and I are still good friends to this day. That's my first moment at SXSW. I will always remember that."