Monday, December 2nd, 2013
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How Much Longer Can Virality Master Speak Truth To Internet Culture?

Gimme some truth"Over the last few years viral news has been co-opted by advertisers, pranksters, political operatives and others looking to sell something. When he can, Mr. Zimmerman tries to note when a story looks fishy and might harbor some ulterior motive. But telling the truth kills virality, reducing traffic. 'Once Internet culture eats itself, will I be able to do my job?' he wonders. 'When speaking truth to Internet culture doesn't result in traffic … when that happens, I may lose my edge and I'll have to find something else to do.'"

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I'm losing my edge to the kids who view clips they call "too good to check."
But I was there.
I was there when the lion recognized those guys from wherever–Dusseldorf?
I was there when it was really peanut butter jelly time.
I was there.

KarenUhOh (#19)

"…focus on sloths because that's going to be your meal ticket."

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