Old Man Cheap


“After making a string of big-budget videos with high-profile guests for songs from The Next Day, David Bowie pared all the way down to DIY on his latest clip, spending just $12.99 on visuals for the James Murphy remix of ‘Love Is Lost.’ Written, shot and edited by Bowie (with help from his assistant and a friend) in his Manhattan office last weekend, the video features puppets from what a publicist calls ‘his legendary archive.’ And how did they calculate that $12.99 figure? That was apparently the cost of the thumb drive to which Bowie transferred the finished video Monday morning.”
—Everything I’ve seen about this video notes how inexpensive it was to produce, which seems totally unsurprising if you take two seconds to think about the cover of the album the song come from.