Nuts At Half Staff For Chock Singer


“Page Morton Black, the cabaret singer whose sprightly rendition of [the Chock Full o’Nuts jingle] in radio and television ads was indelibly engraved on New Yorkers’ brains at midcentury, died on Sunday at her home in the Premium Point enclave of New Rochelle, N.Y. She was 97.
—I am NOT from midcentury, although some days it feels as if I am, and I can assure you that even those of us who grew up in this area as late as the nineteen hundred and eighties still have this song stamped indelibly on their brains. I imagine 30 years from now people will be feeling a twinge of nostalgia for the Empire mattress song in the same way this news affects me today.