One of our greatest fears as social animals is that someone (or a large group of someones) might be mocking us behind our backs, in ways so silent or subtle that we might never know that we are in fact being mocked. Is this happening to you, right now, on Twitter, while you remain ignorant of it? Yes. Yes it is. Here's how it's happening.
And when you're done there: "I would like to discuss (hot on the heels of the excellent subtweet Branch) what the nature of the Twitter canoe is. Let's canoe this up. What is it? What are its defining features?"