Thursday, March 28th, 2013
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How the 'New Republic' Touted Itself in 1940

This is the New Republic's ad strategy from 1940. I wonder which Supreme Court justices were readers! I hope it was that dreamy and probably gay Frank Murphy, then just-confirmed!

Adjusted for inflation, by the way, $5 a year is $82.92 in 2013 money. Not terrible news: then it really was a weekly, and now it's 20 issues a year, for a subscription price of $34.97.

40 East 49th Street is 425 Madison Avenue, built in 1927. It has a lot of doctors and dentists, and it's where I get my eye exams. Also there's a Starbucks, go figure.

2 Comments / Post A Comment

jfruh (#713)

"dreamy"? Choire, we don't need to know about your sick eyebrow fetish.

deepomega (#1,720)

@jfruh Sounds like SOMEONE'S never received an enthusiastic browjob.

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