When You Need More Maura In Your Life

I’ve spent a lot of time thinking about how people consume online content and talking about those ever-shifting habits with the public. How do stories get told and disseminated in the age of social sharing—especially if they’re not easily digestible or instantly familiar? How can we make sure that writers are given resources to dive into stories that might not be obvious after a cursory Google search? Thankfully, the fine people at 29th Street Publishing are around and also thinking about those questions, as I learned during a Mets game in July. Perhaps prophetically, it was Fireworks Night, and my mind exploded with possibility as 29th Street CEO David Jacobs told me about his company’s plans for building apps around writers. Since then, we’ve been on a path to create what (after, truth be told, some reticence on my part) is called Maura Magazine, a weekly periodical telling stories about the culture around us—whether they’re about music, food, technology, TV, movies, books, or anything else. I’m leaving its purview deliberately open-ended because I want to see where we—the writers, the readers, and me—can take this deceptively simple concept.”
—Do we really need to tell you that Awl pal Maura Johnston’s new product is something you need in your life? Okay, well, if we do: Maura Johnston’s new product is something you need in your life. On this there can be no debate. Everyone involved does quality work so you will be happy you got in early. Go forth and purchase.