I bring you this new A$AP Rocky video sadly. Not because it's not good. I really like it, actually. It's just that, well, it features guest performances from three of the hottest stars in rap music—Atlanta's 2 Chainz, L.A.'s Kendrick Lamar and Toronto's Drake—and Drake's is, okay, hands-down the best part of the song. Check out the 24-second, 95-word riff he spins off the phrase "I know you love it when this beat is on" that starts at the 1:40 mark. Written in tight iambic pentameter, it's clever and well-thought-out and infectious and just… God damn it! I hate Drake. He is about the least attractive personality to come along in rap in the past decade—so smug and simpering and Degrassi and… yuck! Even when you're nodding your head to his voice, thinking, "Wow, he is really impressive," you kind of hate yourself for doing so. You just know he'd be such arrogant schmuck, such a drag to have a cup of coffee with. (Actually, I don't know. I've never met him. Maybe he's charming and wonderful in person. I have no idea. But I'd be surprised.) But hey, you have to give it to him: he is so very talented. The song was produced by Drake's partner Noah "40" Shabib, too. So it's basically like a Drake song. What are you gonna do?
Tuesday, December 4th, 2012