Europe is back in recession, there’s some kind of fiscal cliff people are worried about, and WalMart reported dismal earnings today as poor people continue to not have money. But on the elite urban coasts, things are looking pretty good! California real estate prices jumped 19% last month, and New Yorkers are back to their main form of recreation, which is gasping in aspirational horror over the cost of apartments. The time is right for a new kind of architecture—an architecture that is not so much “architecture” as it is “a mix of interior design pieces and pet costumes,” an architecture not so much for people as it is architecture for dogs.
“When we first began discussing the Architecture for Dogs concept with Kenya Hara, we were immediately intrigued,” says Julia Y.C. Huang, Founder and CEO of Imprint Venture Lab, the business incubator behind Architecture for Dogs. “The multipronged approach we were able to develop in conjunction with Hara allowed us to help develop this concept into a start-up that’s unlike any we’ve ever seen.”
Architecture For Dogs also “blurs the lines between exhibition concept, commercial company, and crowd-sourced, interactive online project,” because nobody has any idea what the hell is going on here.